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What does a small website really cost to run?

Build a budget that includes renewals, email, maintenance and your own time—not just the introductory hosting price.

A useful website budget separates the cost of building the site from the cost of keeping it online. Start with the services you will renew: domain, hosting, business email and any paid software. Then add maintenance and a reserve for changes. A monthly advertised price alone is not a budget.

Start with an itemised example

Imagine a simple business site with a $12 domain, $60 of hosting, one $24-per-year mailbox and no paid plugins. Its annual service bill is $96. If you also reserve $120 for maintenance, the yearly total becomes $216. These are deliberately illustrative inputs, not a provider quote. Replace each number with your actual checkout or renewal invoice.

If the hosting becomes $100 at renewal and the domain becomes $15, that same plan costs $259 in year two. The website has not gained any features; the introductory discounts simply ended. Record those two years separately before you commit.

Count the costs you can easily miss

  • Domain registration and subsequent renewals.
  • Hosting renewal and the length of the prepaid contract.
  • Email priced per mailbox rather than per domain.
  • Backup storage and whether a restore costs extra.
  • Annual themes, plugins and other licences.
  • Maintenance, content changes and your time.
  • Applicable tax and foreign-currency payment charges.

Free does not mean maintenance-free

A free theme or certificate can reduce your bill, but someone still needs to install updates, test forms and restore a backup when necessary. Let's Encrypt offers certificates at no charge; ask whether your host automates installation and renewal. Do not pay for a certificate solely because a checkout page preselects it.

Make the decision over three years

Put setup expenses in year one, then add each year's recurring costs. Use the calculator with your own figures, keep a copy of the result and revisit it before renewal. It is a planning model: future price changes, usage overages and optional work remain your responsibility. A modest site with a maintained backup can be a better starting point than a large prepaid package whose extras you will not use.

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