WEBSITE PROJECT BRIEF Business / owner: Primary audience: Main visitor action: Success criteria: ESSENTIAL PAGES Page | Purpose | Content owner | Ready date FUNCTIONAL REQUIREMENTS Forms and destinations: Downloads: Integrations: Existing URLs to preserve / redirect: SCOPE Included: Deferred: Review rounds: Acceptance checks and devices: BUDGET Setup ceiling: Annual operating allowance: Contingency and approval process: OWNERSHIP & HANDOVER Domain account owner: Hosting account owner: Source and content handover: Backup and restore responsibility: Maintenance owner: Support duration and exclusions: TIMELINE Content deadline: Review date: Target launch: Post-launch review: